People are talking about you online! A simple Google search will reveal where your name is popping up, and you might not like what you read. All self-employed individuals should engage in online brand management to influence what others are saying about them. This includes having well-crafted profiles on several platforms where you will find your target audience. Chris Kulbaba of LinkedIn Heavyweight explains it this way:
“Marketing is made up of the four “P’s”: Product, Price, Placement, and Promotion. With Social Media, you get the four P’s leveraged for free, as well you get the two “T’s”: trust and transparency. So, in the new world of business, 4P’s + 2T’s = customers buying your product!”
The first step to establishing an online presence is formulating a winning profile that will be consistent on all platforms. This includes the following… Read More
